GSK – Amyotrophic Lateral Sclerosis VR
GSK engaged EON Reality to create an interactive VR application to provide a better understanding of ALS, its causes and possible solutions.
- Increase Awareness
Overall awareness of ALS is on the rise thanks to the work of non-profits and campaigns such as the “ice bucket challenge.” However, awareness of the specifics of how the disease affects patients and the actual cellular processes that come into play are not. GSK specifically needed a way to jump start understanding of the disease to quickly engage visitors and clients.
- Increase Understanding
With the causes of ALS not fully understood, GSK needed a way to highlight their work and the approach they are taking in treating ALS. Specifically, they wanted visitors and clients to explore the concept behind their medical vision by themselves so they can reach an in depth understanding of GSK’s approach.
- Medical Challenges
GSK wanted to showcase the underlying medicine and biology that leads to and causes ALS. This science, while not fully understood, illustrates how difficult the disease is to treat and highlights the challenges GSK is facing with treatment.
Detailed Microscopic View
EON Reality’s simulation allows users to see what’s happening at the cellular level and how ALS affects motor neurons and muscles. Users can manipulate the cells in Virtual Reality to get a hands on look at how the disease affects patents. The simulation also shows the progression of the disease and the drastic effect it has on motor function.
The ALS simulation EON Reality created for GSK takes difficult to explain concepts and turned them into easy to understand visuals. Additionally, because users immersed in the subject matter they can get a better understanding of the disease and how it affects those with the disease
The simulation is setup as a kiosk in the entry of GSK’s Singaporean office to educate their visitors and clients on the work they’re doing with ALS.